遊客不來，士林夜市尋找新出路Shilin Night Market is trying to find a new way out

The Shilin Night Market was once a bustling tourist attraction of Taipei. Now, it is struggling to keep business alive.

The number of tourists has decreased by about 60% during the pandemic, which is the primary reason for the night market’s dismal business. In addition, reports of fruit stalls ripping off customers have tarnished the night market’s reputation.

However, the government is trying to find a new way out. They have come up with a new business strategy targeting young students rather than international tourists, and have launched a “micro-tourism” program that includes cultural guides.

友善讓你懂｜解說：

士林夜市曾是台北市熱鬧又繁華的旅遊聖地，如今卻只能勉強維持生意。

疫情期間，旅客數量急遽降低約 6 成，這也是士林夜市生意慘澹的主因。此外，之前媒體報導夜市水果攤對顧客敲竹槓，也導致夜市聲譽受損。

不過，政府正嘗試尋找新出路。他們提出新的商業策略，鎖定年輕學生為目標客群，而非國際旅客；此外，也推出包含文化導覽的「微旅遊」計畫。

輕鬆帶著走｜學習：

rip sb off 指的是敲詐某人，如果是 rip sth off 則指偷某東西或把某東西迅速移除掉。本文中指的是 rip sb off 的意思。

例句：

He had been ripped off by the stall.
他被攤販敲竹槓。

本篇其他相關單字：

• bustling (adj.) 繁華、熱鬧
• tourist attraction (n.) 旅遊勝地、旅遊景點
• dismal (adj.) 慘澹
• stall (n.) 攤販
• tarnish (v.) 傷害、中傷
• micro-tourism (n.) 微旅遊