Generation Z, usually referring to people born between 1995 and 2003, has grown up with access to portable digital devices, the internet, and social media. A recent consumer behavior survey reveals that nearly 70 percent of these late teens and young adults in Taiwan are accustomed to reading comic books and watching animated shows.
Among the 1,200 respondents, men tend to spend more money on comic books, animation shows, and related products. Meanwhile, both men and women are willing to participate in in-person activities relevant to the comic books and animation shows they love.
The survey was conducted by a think tank, Market Intelligence and Consulting Institute, aiming to provide technology and content industries with more insight into the preference of Gen Z for visual and audio content.
友善讓你懂｜解說：
所謂的Z世代，通常是指在1995年到2003年之間出生的人，這群人成長過程中普遍容易接觸到可攜帶的數位電子設備（如手機、平板等）、網路、還有社群媒體，屬於數位原生世代。近來有一份消費行為調查發現，這樣的Z世代青年男女中約有70%的人有看漫畫或動畫的習慣。
在1,200的位受訪者中，男性願意在漫畫、動畫及相關周邊產品上花費較多的金錢。而不管男性女性，對於參加他們喜愛的漫畫或動畫作品的現場活動，都展現了高度的意願。
這項調查是由台灣一個非政府組織的研究智庫「資策會產業情報研究所（Market Intelligence and Consulting Institute, MIC）所做的」，希望能提供Z世代對視聽內容偏好的深入觀察，給科技與內容產業作為參考。
輕鬆帶著走｜學習：
affinity的意思是受到吸引、喜歡，搭配介係詞for使用，然後直接接喜愛事物的名詞。
例句：
He has an affinity for children. 他很喜歡小孩。
本篇其他相關單字：
- accustomed (adj.) 習慣的
- comic book (n.)漫畫書
- animated show (n.) 卡通節目
- think tank (n.)智庫
- insight (n.) 見解
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